Notes on production, post and the craft of telling a story right. Written from Saigon, for brands the world over.
Connected TV is pulling ad money toward premium video. A market read on what that shift means for connected TV video production in Vietnam and Saigon.
As generative AI reshapes global ad budgets, Vietnam production houses face a market that still pays for craft it cannot fake.
As ad budgets pass one trillion dollars, buyers are rewarding documentary commercial production over polished fiction. Here is what the data shows.
Southeast Asian brands are shifting budget from traditional spots to branded entertainment, and Vietnam is where a growing share of it gets made.
Livestream commerce is reshaping demand for video production in Vietnam, pulling budgets toward fast, high volume, camera ready content.
As creative budgets rotate toward Southeast Asia, buyers now vet Vietnam studios against a global award standard, not a regional one.
As ad budgets shift toward Southeast Asia, international buyers are pushing Vietnam production houses for clear USD quotes instead of vague estimates.
Ho Chi Minh City drew 8.37 billion USD in FDI in 2025. Analysts say the capital is shifting from factories to creative and knowledge sectors.
Vietnam's food service market is set to pass 27 billion USD in 2026. The growth is pulling fresh commercial video budgets toward Saigon.
Commercial production budgets fragment across three regional hubs as incentives, crew costs, and project economics diverge. A candid USD cost analysis for international buyers.
As Vietnamese shoppers buy larger items online, household product commercial video Vietnam demand is climbing with the e-commerce curve.
Vietnam's ad market grows faster than its Southeast Asian peers, and foreign brands are increasingly booking local crews in Ho Chi Minh City instead of flying teams in.
As brands rethink who owns the idea and who owns the shoot, Vietnam's production market shows why the agency versus production house line keeps moving.
A national growth target for creative industries is pulling fresh demand into Vietnam's video production market, from Saigon studios to global brands.
Foreign investment and ad budgets are pulling brands toward Vietnam, and many are choosing local production services over flying in full crews.
Why TVC production quotes in Vietnam vary so widely, and what buyers should expect a transparent budget breakdown to include.
As budgets shift toward Southeast Asia, buyers are applying sharper criteria before choosing a production company in Vietnam.
Southeast Asia's production market is fragmenting by incentive and crew cost. Here's where a 30-second spot actually costs money in 2026.
Short form video ad spend in Southeast Asia is compounding at double digits, and Vietnam production budgets are following the shift.
Over 64 percent of brands now hold some in house creative capacity, yet most still send production and finishing outside the building. Vietnam shows why.
As Vietnam's advertising market approaches USD 3.5 billion, the criteria international brands apply when selecting a TVC production company in Ho Chi Minh City have grown sharply more precise.
Foreign investment into Ho Chi Minh City surged 24 percent in 2025 as multinationals committed capital to Vietnam's largest market. Brand film budgets are following the money.
Online video ad spend grew 11.5 percent globally in 2026. The documentary brand film is rewriting what premium advertisers commission and where they commission it.
Global online video ad spend grows at twice the rate of the broader market. International brands now compare production costs across Southeast Asia with real USD figures in hand.
UNESCO named Ho Chi Minh City a Creative City of Film in 2025. A look at the districts, the figures and the filming locations behind the new label.
As global content spend hits a record, brands commissioning video in Southeast Asia face a structural question: where to finish, and whether to consolidate the chain.
Brands assembled commercial video from freelancers to save money. The coordination bill is now visible, and it is pushing premium briefs back toward single vendor studios in markets like Vietnam.
As international brands consolidate production briefs toward single vendor studios, Ho Chi Minh City is positioning itself as a credible player in Southeast Asian commercial video.
Vietnam's beauty market nears 3 billion USD as TikTok commerce data reshapes FMCG production budgets across Southeast Asia. A market reading.
The enterprise video market is growing at twice the pace of overall ad spend. What that shift means for brands commissioning corporate film in Vietnam.
As global video ad spend grows at twice the pace of the ad market, buyers are discovering that production handoffs cost more than a line item.
Asia-Pacific holds 39 percent of the global luxury beauty market. The format driving conversion across the region is fashion film, and Vietnam's production infrastructure is now in the frame.
Global brand budgets are shifting toward premium video storytelling. Vietnam and Ho Chi Minh City are emerging as credible destinations for cinematic brand film commissions.
Post production is decentralizing. The timezone arithmetic, the rate differential and a maturing digital infrastructure are combining to make Ho Chi Minh City a credible address for finishing work commissioned by London and New York agencies.
What foreign production crews need to know about film permits in Ho Chi Minh City in 2026, from ministry routing to drone clearances and timeline planning.
Variety put Thailand’s screen sector at 1.4 billion dollars and ranked Vietnam above it. The figure reframes how a creative video production agency in Saigon competes.
Streaming overtook pay TV in Vietnam in 2025 and short video reached parity with television. The commercial consequences for product video are now visible.
Vietnam now buys a third of the region’s TV formats and runs over 1,200 screens. The case for Ho Chi Minh City as a production hub is hardening.
Post production and finishing are migrating into Asia on cost and capacity. Vietnam sits inside that map, and the economics explain why.
Variety puts Vietnam at the centre of Southeast Asia’s content market as streaming overtakes TV. The figures read as a slow rebasing of where commercial film gets made.
